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Global Research Journal of Education Vol.3(2) pp.32 – 45 June 2013
Available online http://www.globalresearchjournals.org/journal/grje
Copyright ©2013 Global Research Journals
Review.
Business Anthropology: A New Course Design and Teaching Practice
Tian Guang, Chi Xiaodong, and Zhao Ting
Shantou University
Corresponding Author’s E-mail: rgtian@yahoo.com
| Abstract |
The business world is continuously changing, which forces business schools to continuously adjust their curricula and update their teaching materials, to meet the need of business world demanding for future business leaders. To integrate various fields into their own curricula is a new trend in international higher business education industry, which brought some newly developed cross-filed study areas, and the curricula of business school reflect this new trend very well. Business Anthropology is such a new filed, which enriches the curricula of business schools from a different angle. This paper briefly discuss the process of business development, and probes the related issues pertain to develop business anthropology with Chinese characteristics in China by examining the designing and teaching practice at the Business School of Shantou University.
Keywords: Business Anthropology, Business Administration Education, Single Course Design, Curricula.